Strategic Management is art and science of
formulating, implementing, and evaluating, cross-functional decisions that
enable an organization to achieve its objectives.Strategic management is a
management technique used in making decisions for the future in the
organization. In other words, in order to maintain the life of the long-term
business, in order to provide above average returns profits with sustainable
competitive advantages and therefore, the available productive resources
(natural resources, human resources, capital, infrastructure, raw materials,
etc.)businesses are adopting strategic management consistent with the external
environment, take steps to enable them to achieve their long term goals. Is
using it as effectively and efficiently. The strategic management process is
the creation of goals, a mission statement, values and organizational
objectives. Organizational goals, the mission statement, values and objectives
guide the organization in its pursuit of strategic opportunities. It is also
goal setting that managers make strategic decisions such as how to meet sales
targets and higher revenue generation.
What is the strategy? WHY should the strategy be developed ? WHEN the strategy will be generated? WHERE is targeted
to be reached using strategy? HOW will strategies be developed? WHO will be
created by? The analysis of this question is the basis for strategic
management.
"Most of the strategic factors that
have in their ranks anyone entry into the war was won at the headquarters; holding them for less than one is considered defeated without a fight" Sun Tzu.
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strategic management process
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